Let me be clear, these are tough times and nobody want to spend money and if they have to, they don’t want to waste it.
Predictive companies invested in their products (whatever they are), developed their salesforce, and so on. 😉
Nobody want pay money for useless things, now more than ever.
Customers cut budgets, evaluate tools twice, ROI and more, in order to spend (invest!) their money only in the right tool.
So, which tool they are going to choose ?
Of course, the good one. 😉
You don’t need edge technologies nor best tools, but
if you, the software house, didn’t invest in your products, your resource of money, why should your customers invest on you (*) ?
(*) read: buy your products
Keep your business up-to-date, and your customers will invest on you.
If you leave your business behind you … guess where you’ll be ?
These times are hard times, what are your goals ?
Why don’t you invest in your future ?